Why use Alceris Analytics instead of Google Analytics

Google Analytics is a widely used tool for tracking and analyzing website traffic, but it has come under fire for its lack of privacy. Here are a few reasons why Google Analytics may not be the most privacy-friendly choice:

It tracks individual users: Google Analytics uses cookies to track individual users as they browse the web. This means that your website visitors' activity is being logged and associated with their unique identifier. While this is useful for understanding user behavior, it also means that their data is being collected and potentially shared with third parties.

It's owned by Google: Google Analytics is a product of Google, which means that the data collected through the tool is ultimately controlled by the tech giant. Google has a history of using data for targeted advertising and other purposes, which raises concerns about how it may use the data collected through Google Analytics.

It's not always transparent: Google Analytics has been criticized for its lack of transparency when it comes to data collection and usage. It can be difficult for users to understand exactly what data is being collected and how it's being used.

While Google Analytics is a useful tool for many businesses, it's important to be aware of the potential privacy concerns and to consider alternative options that may be more respectful of user privacy.

Alceris Analytics is privacy focused by design and hosted in the EU.

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